- Client: MIRJEA PHOTOGRAPHY
- Activity area: photography
- Role:
2018: consultant and graphic designer (AFMSCP partner network)
2022: freelance consultant and graphic designer - Services: visual identity - print and web communication
- Collaboration: Mirjea and the web developer
- Date: 2018 and 2022
- Technologies and software: ADOBE PHOTOSHOP - ILLUSTRATOR - INDESIGN
About Mirjea
Mirjea is a professional, passionate, talented photographer, specializing in lifestyle photography for women. Mirjea is already very present on social networks, such as Facebook and Instagram. In addition, she has a website.
The challenge
Mirjea wants a visual identity that reflects her style, personality and values. She also needs a photo shoot guide. Her objective is to boost her visibility, develop and retain her customers.
The solution
Mirjea must stand out with a strong, attractive and memorable visual identity.
Work carried out:
- Carrying out a strategic diagnosis, SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and benchmarking.
- Definition of a strategy and an action plan.
- Creation of the logo and graphic charter.
- Design of business cards.
- Creation of the photo shoot guide, in collaboration with Mirjea for writing the text (copywriting).
- Relationship management with the Web developer.
Colors
I created a color palette with a lively and dynamic tone, based on the colors Mirjea wanted. This warm (fuchsia pink) and cold (mauve/purple) contrast stimulates, soothes and reassures.
These are colors that reflect the important elements in the profession of photographer. Indeed, clients need to be able to trust her and feel comfortable.
Vitality, joy, cheerfulness and energy
Loyalty, creativity, peace
Seriousness, elegance and rigor
Purity and wisdom
Fonts
For the logo, I chose the Stark font. And for the body text, I chose the Calibri font. Stark is modern, professional and creative. While Calibri is classic, timeless and it sets a serious tone. This all fits Mirjea.
Logo design
The logo reflects Mirjea's values and perfectly represents her company. It also allows Mirjea to attract the right audience. For the design of the logo, I was inspired by Mirjea's profession and her name. I combined her name and her main tool; the camera. This combination gives the logo a professional, modern, elegant, authentic and unique style.
Business cards design
Design of the photo shoot guide
The results
Mirjea is very satisfied
The logo and communication tools reflect Mirjea’s values.
The target audience
Mirjea was able to develop her visibility, stand out and attract the right audience.
Quality customers
Mirjea was able to find her first clients within a few weeks. She works with the clientele she wanted. Particularly with personalities and content creators, who are widely followed on social networks.
Client testimonial
I am delighted with the work that Eryphilia has done on creating my visual identity. She listened perfectly. During our discussions, she knew the essential things that I wanted in my logo, before I even knew it myself. Upon discovering it, I had the wonderful impression that she was able to read my mind, as if I had finally made it with my own hand. She perfectly captured the idea I had in mind. I thank her again for this beautiful logo that I love very much and also for her patience, her attentiveness and her professionalism to achieve it.
Mirjea Ganga
Founder of Mirjea Photographie, co-Founder of M&M Entreprise and Jayel podcast